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Chinese hardware and tools products are gradually occupying the world market
According to statistics, the export value of tool hardware was US$10.606 billion, up 26.7% year-on-year. Among them, small power tools were US$2.614 billion, up 22.3% year-on-year; saw products were US$1.212 billion, up 24.9% year-on-year; measuring instruments were US$897 million. , a year-on-year increase of 50%; gardening tools of 563 million US dollars, an increase of 16.8%; pliers of 608 million US dollars, an increase of 28.3%; wrenches of 607 million US dollars, an increase of 24.1%; set of tools of 431 million US dollars, Increased by 15.9% year-on-year.
In terms of product imports, the annual import volume was US$5.166 billion, up 21.9% year-on-year. Among them, measuring tools were US$2.673 billion, up 26.4% year-on-year; small power tools were US$433 million, up 16.1% year-on-year; and wrenches were 118 million US dollar, up 2.6% year-on-year; sawing class was 234 million US dollars, up 35.3% year-on-year; set of tools was 40 million US dollars, up 53.8% year-on-year; pliers was US$36 million, up 28.6% year-on-year; gardening tools were US$0.049 billion , an increase of 28.9%.
It is not difficult to find out from the statistics that traditional hand tool products represented by wrenches, pliers and saws are still favored by overseas buyers. The long-term growth rate of around 20% also proves that Chinese hand tools are taking more and more. Large market space. The export volume of small power tools, gardening tools, kits and other products has further increased, indicating that the demand for such products in major markets in Europe and America has not been reduced due to the impact of the financial crisis. These products are the main consumers of DIY consumption. What is worth paying attention to is the import. Although the world's largest wrench and pliers manufacturing companies are almost all in China, the import value of these two types of products has reached nearly 150 million US dollars; the measurement products are even more so, although there are a number of leading enterprises, Zhejiang There are also a large number of production enterprises in the region. In 2011, the export of measuring tools was US$897 million, with a growth rate of 50%, while imports reached US$2.673 billion, maintaining a high growth rate of 26.4%. The trade deficit of measuring individual products reached US$1.776 billion. It is also rare in the entire hardware industry.
Some insiders believe that although China is the world's largest production base for hand tools, export tools are mostly OEM-based. Many products are actually produced by domestic enterprises. Foreign famous brands purchase and label the products and return them to the domestic market. Therefore, domestic tool companies urgently need to work harder on brand building and channel construction to avoid the embarrassing situation that the production enterprises earn hard money and the high profits earned for foreign brands. According to Jiuzheng Building Materials Network, enterprises generally reflect that orders can't be done, but they want to expand production scale but they are also constrained by recruitment. Even so, the profit level of the production enterprises is still very low. Except for a few large enterprises whose profits can reach 20%, the profits of most enterprises are below 10%. One problem that tool business owners generally reflect is that they have been working hard for a year, but not much money. The reason is because the price of the product cannot be sold, and more often it is at a low level of homogenization. Lack of brand awareness and influence, lack of domestic and international market sales channels, making most companies lack pricing power and market control, can only hope to eat and wait for orders. Of course, these are not done overnight. It may take a long time to realize. I hope that our production companies can realize this problem as soon as possible and gradually improve it.
Some insiders also believe that when our company exports, it still wins by volume. The increase in sales does not bring about an increase in profit margin. It is entirely dependent on the increase in the number of export products, which may become a constraint to the development of the industry. Hidden dangers. In particular, the competitiveness of Taiwanese tools and Indian tools in the international market has also put a lot of pressure on our companies.